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About Us

Fly-A-Way is a competitive, family-friendly board game on bird migration for 2-4 players. Players take on the role of conservationists, helping birds of different species and habitats complete their autumn migration journey along the East Asian-Australasian Flyway. As birds face man-made and environmental dangers, it will be up to players to rally support for their cause—getting the public funds they need and pairing up with birders to save their feathered friends.

The birds, migratory routes and events encountered in the game are a product of careful research and consultation with our knowledge partner BirdLife International (Asia). Players will have a squawking good time strategising to be the ultimate bird conservationist, while gaining a better appreciation of the life and trials of migratory birds. 

OUR TEAM

Lynette
Lynette

Head / Project Manager

Key
Key

Designer / Illustrator

Oon Hong
Oon Hong

Creative Director

Iris
Iris

Designer / Illustrator

Simon
Simon

Content Strategist

OUR STORY

We are from Playlogue Creations, a game company in Singapore that believes in enriching conversations on different issues through games. Fly-A-Way is our first board game and brings together our love for design, experimentation and collaboration.

Working on a brochure on bird conservation for BirdLife International (Asia) in 2018, we had slowly but surely become enamoured with migratory birds. The BirdLife Flyways Coordinator Yong Ding Li regaled us with tales of birds from around the world—something our creative director Oon Hong also often did in her other capacity as a bird photographer.

We knew we wanted to do something new in the area of bird conservation and something that would be fun and educational. We found the board game to be the perfect medium to map out the drama of bird migration and invoke the urgency of bird conservation.

With some passionate board game players already in our team, we got to work, developing the game mechanics and reaching out to different people from the board game community. It has been a rewarding and insightful journey, and we hope people will enjoy playing Fly-A-Way as much as we enjoyed creating it.

OUR KNOWLEDGE PARTNER

BirdLife International is the world’s largest nature conservation partnership that unites over 100 national partners worldwide. Partners are collaborating along the East Asian-Australasian Flyway and all other major flyways to address issues that migratory birds are facing. BirdLife’s work is underpinned by cutting-edge scientific research and its members work on the ground to prevent extinctions, preserve important habitats and sustain the vital ecological systems that underpin human livelihoods.

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